January 2025

Whether you’re an “uphill person” or a “downhill person,” it’s important to #SkiKind.

Because whichever camp you fall into, one thing is clear: In skiing and riding we are our best selves. Please take the Ski Kind Pledge this season and share our tips far and wide. Together we can keep the backcountry open, accessible, inclusive, and protected.

The Ski Kind Pledge is our commitment to recreating responsibly and fostering a culture of kindness in the backcountry. From respecting wildlife and minimizing our impact to keeping our stoke high and our egos low, this pledge reminds us that how we show up in winter landscapes matters.